Understanding both on and off page optimization

There are many things that you must know in regards to on page and off page optimization. We will begin with on page optimization. On page optimization is hands down one of the easiest things to implement into a search engine optimization campaign and it can also have some of the biggest contribute factor to the overall ranking of a website. First of all you want to make sure that you do not have duplicate content with on the website you are attempting to rank. Duplicate content is an extremely negative ranking factor in the eyes of many search engines such as Google, Yahoo, and Bing. You will want to make sure that you are the original creator of this content because the first individual to put up unique content will be the first individual to get it index with in the search engines and all following individuals to use that content will be dubbed duplicate content users. This is a fact that is not very well known within the search engine optimization community but it is a factor that greatly affects many individuals and can also plague people who are purchasing content from third-party companies. This is one of the main reasons why I write all of my content myself to ensure that it is 100% original 100% of the time. Secondly you will want to remember that you will want to properly set up your URL structure and your titles. The reason why you want to do this is largely due to the fact that this is one of the largest contributing factors as to where the search engines gather their information from so that they can properly place you with in their serps for the various keywords you are attempting to rank for. If you would like to push your rankings to the next level we know just the people, we had a sit down meeting with them the other day and the information they had was light years ahead of any of the other companies we talked to about improving our rankings. They told us that if we want to help out anyone who reads our information they would be more then happy to help while also giving them massive discounts. All you have to do is go to their website and tell them we sent you, they’ll take care of the rest! MichiganSEOPro a Pro SEO Company, michiganseopro.com/detroit – detroit seo, michiganseopro.com/grand-rapids | Grand Rapids SEO Services, http://michiganseopro.com/waterford/, http://michiganseopro.com/west-bloomfield/.

Next you want to make sure that your meta-descriptions are properly filled out and are unique from each other. If you have multiple pages with the identical meta-description in the search engines will become confused because they will not be able to understand which page you want to rank for which meta-descriptions. This can be a bit confusing to understand what you just need to remember that each meta-description needs to be unique for each page. These are some of the easiest things to implement when building a site but they are often times the most forgotten things when individuals who do not know the proper elements of search engine optimization forget when building their own sites. Now we will get into off page SEO. One of the first things that many companies do after they build a website is to go to various citations and directories and put their information on them. This can be both good and bad. When filling out these citations and directories you want to make sure that you have all of your information identical on every site. The reasoning why you want to do this is once again largely due to the fact that the search engines are extremely intricate and can very easily be confused in regards to the information you provide about your company or website. You will want to make sure that all of this information is 100% identical across the board to mitigate the possibility of confusion and to help your business show up in the maps area of the search engines. You also must take into consideration that the only way for your website to show up within the maps area of the search engines is to have a Google my business page filled out properly and optimized for your website. This Google my business page must also be verified by having an actual physical address in which you have that business placed.

Following these citations and directories you want to get more links pointing to your site with keyword anchor text about what your site is about. You can do this by a few means. The first way you can go about receiving these links is to go to a link fender who will sell you links on their page for a one-time fee or monthly fee. Often times these links can work in regards to ranking a website but they are also very risky to use. Generally the individuals who sell these links will have hundreds of links from various fields which makes the site stand out within the search engines and they are easily penalized which will then follow from that link to your site and could potentially penalize your site as well. Virtually you are guilty by association. The next we can go about getting links to your site is through the use of a private blog network. A private blog network is a network of sites which you bid on at auction or by after expiring and then you build up your self and put the links on that you wish to have. This is a more expensive way of going about doing this but it is extremely safe in regards to linking and you can be ensured that the site will not be built out with hundreds of different businesses on it and you can also ensure that the footprints are taken care of. The reasoning behind purchasing auction or expired domains is due to the fact that these domains have already been previously powered up I the prior owner and you are purchasing them and then sending the link juice to whatever website you wish to rank within the serps through the use of keyword anchor text.

 

How to perform search engine optimization properly

There are many ways you can go about performing search engine optimization and of course there is a wrong way and there is a correct way to do so. One of the first things you want to keep in mind while performing search engine optimization for a website of your own or a website of the clients is the fact that the search engines are robots and they can only read the information you provide them, you must make sure to provide them very clear information so that they are not confused because if you confuse the search engines than your search engine optimization campaign will be extremely difficult to successfully complete and it opens up many areas for air is to occur. This means that you want to make sure that all of your information is clear across the board and you are not having information that is contradicting to each other because of this can cause great disorder with in the search engines and in turn can greatly harm a website you are working on. This can clearly be seen in websites that are ranking on the further pages in the serps. All you need to do is use an aggregator to look at the links that they have built to their site and point out the areas in which they have gone wrong. Generally they will have a lot of blog comments, citations, directories, and exact keyword anchor text. Of course you want to have exact match keyword anchor text when building out links or receiving links to your website but you do not want to have them in a ratio that is unrealistic. The search engines go off realism and if you have an unrealistic number of links pointing to your site with the exact match to one another in regards to the spelling, the spacing, the symbols, or any other factors that make them exactly identical to one another this is considered unrealistic.

If your site has been dubbed to be unrealistic a few things will happen. One thing that could happen is you will simply be demoted within the search engines rankings. This is hands down the best thing that could happen because all you need to do at this point is simply go through and dilute your anchor text ratio. This can be done by building links or receiving links from sites that have your brand name in them. This will help to dilute your anchor text and you can also take into consideration the fact that you can receive generic links from other sites that have anchor text such as website, link, click here, or any other variation of this type of link. This will help to dilute your anchor text and will help you to move back up with in the search engines once complete. The next thing that could happen to your site if you have been found to have an over optimization of linking is a penalty. Several things could happen with penalty. Your site could be completely removed from the search engines and there is no way for you to get it back in the search engines once you receive one of these penalties. These are generally referred to as a peer spam penalty. There is another type of penalty that you can get which is called unnatural linking. This is when the search engines a manual review team has manually reviewed your site and has realized that you are building the links and pointing them to your own site to power up your site and movement within the search engines. If you are found to have done this they will penalize your site and you must ask them to do a review of your site and plead with them that you were not the individual building these links to your site and you have been spammed by a competitor. Generally they will want you to disavow these links which if you have built can be harmful to those links but is something that must be done if you want to keep that website.

Finally taking into consideration these links you want to make sure that you build these links out properly and you have them on various IP addresses. The reason why you want to have them on various IP addresses is largely due to the fact that having countless links pointing to one website from the same IP address extremely unrealistic. This is because there are so many various hosting accounts with various IP’s on and that is extremely unrealistic to have more than one link coming from one IP address pointing to one website. This is something that happened a few years ago when the search engines such as Google went through and did a mass eradication of these types of websites with this type of linking. I personally have a friend who lost over $1 million during this private blog network eradication event. Another contributing factor that helped this happen to him was the fact that the hosting company stated that they had all of their sites on different IP addresses which they did but they did not cover up a footprint which helped the search engines find the culprits associated with this hosting company. Another way that search engines can easily find this is through the use of opening up an account themselves. They can simply join this hosting company and see how they operate, get their inner workings, and then eradicate all the sites within that hosting company’s network. These are just a few things you must keep in mind when performing search engine optimization and a few of the things you must remember to perform it properly.

 

The largest contributing ranking factors in SEO

There are many contributing factors in regards to search engine optimization that all search engine optimization experts must be fully aware of and know the importance behind each of them in regards to the weight that they hold when ranking a website. For example on page optimization does not hold nearly as much weight behind it as the actual links pointing to a site. This is something that must be taken into consideration when attempting to rank a page for various keywords. But it also must be known that those keywords must be found within that page that you are attempting to rank or it can be very difficult for the search engines to understand the topics on the page in the reasoning behind eating keyword anchor text to that page if those keywords are not found on the page. This is something that can become very confusing to new search engine optimization experts but it is something that comes with time and understanding how the search engines work. One of the key things you need to keep in mind in regards to attempting to rank a site is the fact that the search engines are robots. They are not humans and they cannot think for themselves so you must provide them all the various information they need in order to know exactly where to place your site within their search engines. This is one of the easiest things to forget when attempting to rank a site within the search engines because you can very easily confuse yourself. The key thing is to make everything simple largely due to the fact that if it is simple for you to understand and comprehend what is going on then it will be easy for the search engines to understand and comprehend what you want them to understand and rank you for. We recently reached out to an SEO company to help us improve our site and we couldn’t be happier with the results we received so to show appreciation to them we are going to be showing all of our fans their website so they can help you as well. We asked them if we could do this and they said go ahead and anyone that comes from our website to theirs gets a special discount and a free gift. Just tell them we sent you! Michigan SEO Services – toptiermarketingseo, toptiermarketingseo.com/detroit/ – link, toptiermarketingseo.com/grand-rapids/ – come visit today, toptiermarketingseo.com/waterford – waterford seo company, toptiermarketingseo.com/ann-arbor/ | ann arbor seo services.

Some of the largest contributing factors in regards to search engine optimization are things like the links pointing to your site, the anchor text of those links have, the titles and URLs of your website, the titles and URLs of the links pointing to your site, and the on page optimization. These are some of the biggest contributing factors because they hold the most weight and they show the search engines all of the various topics and keywords you are attempting to rank for in the overall premise behind the website. For example the titles and URLs tell the search engines with the main topics on the website are which help them understand the overall topic of the website. This also comes into play when receiving links to that website. The anchor text associated with the links pointing to your site will help to tell the search engines what the site is about also. This is why one of the largest contributing factors to ranking a website within the search engines are the links pointing to it and the anchor text within those links. Often times many people will simply point private blog network sites at their websites with the exact match anchor text there attempting to rank for in this often times proves to be extremely effective. Of course more things need to be taken into consideration when doing this in regards to who owns a site and whether or not that site can be penalized or not. You need to take this into consideration working on a client’s website who has a branded website that cannot be destroyed because it is their company brand. On the other hand if you are working on a small sniper site for an affiliate product and you can be much more careless with it largely due to the fact that it does not matter if that site becomes penalized because you can simply start up a new site and replace it very easily.

Finally the largest contributing factor overall to search engine optimization is the individual performing the search engine optimization. If the individual attempting to perform the SEO to the site does not know what they are doing or they do not take the proper steps to hide their footprints than the outcome to the website can be detrimental and can cause extreme damage to the overall website and the owners of the website. The individual performing the search engine optimization must know the ins and outs of the search engine optimization they must have a proven track record that they have the ability to rank sites within the serps for various keywords. One of the ways that proved to potential clients that I know what I’m talking about his to the ranking of my own personal website. If I have the ability to outrank all of the other search engine optimization companies in my local area and in the state for that matter than they can trust that I have the ability to rank websites at will within the search engines. Of course she was also taken in consideration and not all sites will rank for the keywords you are attempting to rank them for. This is one of the many aspects of working in the search engines and must be taken into consideration. For example if you start 10 different websites that are all targeting the same keyword and you optimize them exactly the same and also send the exact same keyword anchor text to those sites some of them will rank while others will not. This is something that needs to be taken into consideration. You cannot promise page 1 position one rankings to everyone because no matter what you do to some websites they simply will not rank. These are just a few of the largest contributing factors in regards to search engine optimization and something that needs to be taken into consideration before starting an SEO campaign.

 

How can you check where your site is ranking

There are many ways you can go about checking to see where your site is ranking within the search engines. First and foremost you can simply go to each search engine and search for given keyword that you want your site to rank for. You can then scroll to the serps to see what page is found on. This can be extremely tedious and time-consuming so it is not one of the ways I recommend you go about doing so. One thing you must take into consideration when doing this is the fact that you must be in a private browser. Internet Explorer has they are in private browsing and Google Chrome has their incognito window. The reason why you want to do this is due to the fact that when you are in these browsers they do not save your cookies. What this means is when you go to a search string such as Miami chiropractor and you click on a site that is found on the eighth page then the search engine will realize that that is the page you are looking for. So the next time you search that search string the page might show up on page 6 and then on page 3 and then on page 2 and then on page 1 and then it might be ranking number one on page 1 because the search engine knows that that is the site you are wishing to look for because of the cookies you have within that browser. So when you use a in private browser it does not save those cookies so the website you are looking for will continuously be placed within the search engines where it is for a search for that search term from any user on the web. This is a bit confusing to understand but once you implement it you will understand how this works.Track Your Rankings

A second way you can go about searching ranking is due a ranking aggregator. What this is a third-party company that will allow you to place the keyword you are looking for a given URL and then it will go and crawl the web every day and send you a report as to where your site is ranking and how it moved within the serps for that given day. These are very good because it allows you to track the movement over many months and years as well as on a day-to-day basis to see how the links you have been building are affecting your rankings. This can also help you see if your site may have been penalized because you will see a dramatic drop in rankings thus alarming you to go and check your Webmaster tools and other elements of the site such as the recent links you of Bill and if those links are penalized or not. These third-party ranking aggregators are very useful but they can also be very expensive. I personally know somebody who is actively keeping track of over 10,000 different keywords and he pays over $2000 a month to keep track of all of these keywords from a specific rank tracking aggregator. There are of course cheaper alternatives to this but he does not want to take the time to move all of these keywords over to a new aggregator because it will be extremely time-consuming and have the potential for mistakes to be made which could be detrimental to the success of his business. In regards to this person he has some websites that make over $50,000 a month through affiliate commissions so the time energy and resources needed for him to move these keywords to a new link aggregator would not be worth his time in regards to return on investment.

These are just a few ways you can go about actively checking to see where your site ranks within the search engines. I personally use a technique that incorporates both of them because often times the third party rank trackers are off depending on if you are searching for a local site or a nation or global wide site. For example if I am building a new link to a webpage I will often times go to the serps and see which given keyword string has the lowest placement within the search engines and then I will hit that anchor text or a variation of that anchor text to help influence search engines to move that page up within the serps. You also must take into consideration that often times when you hit a website with an exact match keyword it will drop within the search engines for a minute which can be terrifying at times but often times it will rebound higher and stronger than it was before you place a link on that page. This is something that also must be taken into consideration with the rank trackers because you can often times see massive dips such as a -20+ move which can be very scary but then in a few days you will see a +20 move to see if you would hit that exact match anchor text again which could give them a red flag that you are actively manipulating links to your website.

 

Dr.Energy’s back to save the day

It’s been awhile but we finally made it back up and working again. We know it’s been awhile but all is good and we’ve finally made it back. We will be changing up some of our content because we have found out some information that we believe will be so beneficial to you and your business that you’ll never have to hire someone to implement these tactics to your businesses website ever again. By learning the information that we are going to be covering on our site you will be able to save thousands if not tens of thousand of dollars by implementing these tactic to you business site instead of have a third party company do it for you and you will have the peace of mind knowing that the work is getting done the right way the first time. So just wait a few more days and we are going to begin laying out the foundation for you all to build upon.