There are many things that you must know in regards to on page and off page optimization. We will begin with on page optimization. On page optimization is hands down one of the easiest things to implement into a search engine optimization campaign and it can also have some of the biggest contribute factor to the overall ranking of a website. First of all you want to make sure that you do not have duplicate content with on the website you are attempting to rank. Duplicate content is an extremely negative ranking factor in the eyes of many search engines such as Google, Yahoo, and Bing. You will want to make sure that you are the original creator of this content because the first individual to put up unique content will be the first individual to get it index with in the search engines and all following individuals to use that content will be dubbed duplicate content users. This is a fact that is not very well known within the search engine optimization community but it is a factor that greatly affects many individuals and can also plague people who are purchasing content from third-party companies. This is one of the main reasons why I write all of my content myself to ensure that it is 100% original 100% of the time. Secondly you will want to remember that you will want to properly set up your URL structure and your titles. The reason why you want to do this is largely due to the fact that this is one of the largest contributing factors as to where the search engines gather their information from so that they can properly place you with in their serps for the various keywords you are attempting to rank for. If you would like to push your rankings to the next level we know just the people, we had a sit down meeting with them the other day and the information they had was light years ahead of any of the other companies we talked to about improving our rankings. They told us that if we want to help out anyone who reads our information they would be more then happy to help while also giving them massive discounts. All you have to do is go to their website and tell them we sent you, they’ll take care of the rest! MichiganSEOPro a Pro SEO Company, michiganseopro.com/detroit – detroit seo, michiganseopro.com/grand-rapids | Grand Rapids SEO Services, http://michiganseopro.com/waterford/, http://michiganseopro.com/west-bloomfield/.
Next you want to make sure that your meta-descriptions are properly filled out and are unique from each other. If you have multiple pages with the identical meta-description in the search engines will become confused because they will not be able to understand which page you want to rank for which meta-descriptions. This can be a bit confusing to understand what you just need to remember that each meta-description needs to be unique for each page. These are some of the easiest things to implement when building a site but they are often times the most forgotten things when individuals who do not know the proper elements of search engine optimization forget when building their own sites. Now we will get into off page SEO. One of the first things that many companies do after they build a website is to go to various citations and directories and put their information on them. This can be both good and bad. When filling out these citations and directories you want to make sure that you have all of your information identical on every site. The reasoning why you want to do this is once again largely due to the fact that the search engines are extremely intricate and can very easily be confused in regards to the information you provide about your company or website. You will want to make sure that all of this information is 100% identical across the board to mitigate the possibility of confusion and to help your business show up in the maps area of the search engines. You also must take into consideration that the only way for your website to show up within the maps area of the search engines is to have a Google my business page filled out properly and optimized for your website. This Google my business page must also be verified by having an actual physical address in which you have that business placed.
Following these citations and directories you want to get more links pointing to your site with keyword anchor text about what your site is about. You can do this by a few means. The first way you can go about receiving these links is to go to a link fender who will sell you links on their page for a one-time fee or monthly fee. Often times these links can work in regards to ranking a website but they are also very risky to use. Generally the individuals who sell these links will have hundreds of links from various fields which makes the site stand out within the search engines and they are easily penalized which will then follow from that link to your site and could potentially penalize your site as well. Virtually you are guilty by association. The next we can go about getting links to your site is through the use of a private blog network. A private blog network is a network of sites which you bid on at auction or by after expiring and then you build up your self and put the links on that you wish to have. This is a more expensive way of going about doing this but it is extremely safe in regards to linking and you can be ensured that the site will not be built out with hundreds of different businesses on it and you can also ensure that the footprints are taken care of. The reasoning behind purchasing auction or expired domains is due to the fact that these domains have already been previously powered up I the prior owner and you are purchasing them and then sending the link juice to whatever website you wish to rank within the serps through the use of keyword anchor text.